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15 minutes with the founder

Home improvement

Record every appointment. Coach every rep. Know what actually happened.

Your reps record each in-home appointment on the phone in their pocket. Capture writes the note: the job, the budget, who decides, the quotes they are waiting on. Coach sends back the cheaper quote that went unanswered, with the clip and the one thing to fix by tomorrow.

Grow shows the sales manager who needs help this week. Remember answers any question across every appointment the team has had.

15 minutes with the founder See the home-improvement layer
  • The note, written for them
  • A brief before the second visit
  • Coaching on real kitchen-table moments
  • Ask anything about any appointment
  • Your sales process is the scorecard
  • On the phone they already carry

Built in the UK · Windows and doors, kitchens, solar, roofing · Also built for car dealerships and any face-to-face team

The home improvement layer

One app. Tuned to the kitchen table.

Capture, Assist, Coach, Remember and Grow are the same for every in-person sales team. What makes it yours is the thin layer on top: what Capture listens for, the behaviours Coach scores, and the moments Grow sends to the manager. All three come from your own sales process, set up with you before the pilot starts.

Capture · what it listens for

The fields a home improvement conversation turns on.

Every conversation is read against the facts the deal actually turns on. These are the ones the pilot runs; your team can change them.

In-home appointment · 1930s semiExample

Property and the job 1930s semi · front elevation · 3 windows + door “It’s a 1930s semi. We want the front done first: the bay, the two uppers and the front door.”
Options discussed Flush sash · anthracite / white · triple glazing “We like the flush look, anthracite outside, white inside.”
Budget and finance £10k ceiling · monthly wanted · 0% asked about “We’d rather keep it under ten, or spread it if the monthly’s sensible.”
Decision-makers 1 of 2 present · partner missing “I’ll need to run it past Mark, he’s on nights this week.”
Competing quotes and timing 2 more quotes coming · install by December “We’ve got two more quotes coming, one’s Thursday. We want it done before Christmas.”

✓ Written down from the conversation. Nobody typed a word.

Coach · what it scores

Your process, scored on one real conversation.

The scorecard is yours, in your words: the behaviours that win at the kitchen table, scored on every conversation and played back as the seconds that mattered.

Scored · front elevation · 48 min2 of 5

Scoped the whole job Pass · 04:10
Both decision-makers present Missed · asked at 02:10
Presented price with the finance option Pass · 31:20
Handled “we’ve got other quotes” Missed · 31:04
Asked for the order Missed · 38:50
The one thing to fix by tomorrow

The price landed well at 31:20 and nobody asked for the order. Replay the clip, then book the second visit with Mark in the room.

The objections, as your reps hear them

“We’ve got two more quotes coming”“We need to think about it”“Can you do it cheaper?”“My partner needs to see it”“We’ll do it next year”

Grow · what the manager sees

Who needs help this week, and on what.

An inbox, not a dashboard. Each line is one rep, one behaviour, the clip that shows it, and the suggested action in your words.

Manager inbox · this week

Priya · the competing quote Three appointments this week where the cheaper quote went unanswered. Quick 1-to-1 · clip attached
Dan · asking for the order Two appointments where the price landed well and nobody asked. Ride-along Thursday
Team · missing decision-makers Five quotes left on the table with one partner absent. Friday huddle

Remember: ask anything across every conversation the team has had, cited to the line.

Example conversation and team. Names and figures are illustrative.

What you’re left with

Five things change, and they stay changed.

Not a dashboard to check. Five jobs the team stops doing by hand, and one number you agreed at kickoff.

What you’re left with

Capture

Nobody types a note again.

Assist

Every rep walks in briefed.

Coach

Every rep gets better every day.

Remember

Nothing a customer says is lost.

Grow

You know who needs help before the month ends.

The offer

One price. One pilot. No results, money back.

No long contract and no onboarding fee. Start with a 30-day paid pilot for the whole team, with the result agreed at kickoff. If it does not move, you get your money back.

  • Capture: the note written for every conversation
  • Assist: a brief before every appointment
  • Coach: coaching minutes after, scored against your own process
  • Remember: Ask Ruyo across every conversation
  • Grow: the manager inbox, and the number agreed at kickoff
  • A founder on the setup and the first weeks

£99a seat a month

Minimum five seats

  • A 30-day paid pilot for the whole team
  • The result is agreed at kickoff
  • No results, money back
15 minutes with the founder, on one real conversation

Or email [email protected] and we will come back the same day.

FAQ

The questions home-improvement teams ask first.

Our reps sell on tablets with a presentation. Does that matter?

No. The phone records the conversation while the rep presents however they present. Nothing about the appointment changes except that the rep gets coached on it afterwards.

What about the one-call close?

Ruyo scores whatever your process is. If asking for the order on the first visit is part of it, that is a behaviour on the scorecard, and the coaching shows the rep where the price landed and nobody asked.

Appointments run long. Does it cope with a 90-minute sit?

Yes. The recording runs for as long as the appointment, works without signal in the house, and uploads later. The coaching points at the minutes that mattered, so nobody re-listens to the whole thing.

What does it cost?

£99 a seat a month, minimum five seats. You start with a 30-day paid pilot for the whole team, and if there are no results you get your money back.

The privacy notice, terms of service and sub-processor list are public.

Every appointment at the kitchen table, working for the business that had it.

Fifteen minutes with the founder. Bring one real in-home appointment and we will show you what Ruyo hears in it, and the one thing Coach would fix by tomorrow.

15 minutes with the founder [email protected]