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15 minutes with the founder

The platform

One app. Five jobs for every conversation your team has in person.

Capture writes the note. Assist briefs the next visit. Coach sends the one thing to fix by tomorrow. Remember answers any question across every conversation. Grow shows the manager who needs help. Most of it is the same whatever you sell; every block below names the thin part that changes per industry.

15 minutes with the founder £99 a seat, 30-day pilot

How it works

One quiet app, around every conversation.

Ruyo runs in the background of the conversations your team already has. Each one becomes the note, the brief, the coaching, the answer to a question asked later, and the manager’s view of who needs help.

  1. 01

    Capture

    The note, written for them

    • One tap, the customer told, on the phone they already carry
    • The note before they are back in the car: what they want, who decides, what was promised
    Heard“The other quote came in cheaper, to be honest.”

    Nobody types a note again.

  2. 02

    Assist

    Walk in briefed

    • What they said last time, before the second visit
    • The objection to expect, and the one thing to try today

    Every rep walks in briefed.

  3. 03

    Coach

    Minutes after, not next quarter

    • What landed, what was missed, with the clip
    • Scored against your own sales process

    Every rep gets better every day.

  4. 04

    Remember

    Ask anything, every conversation

    • Which appointments last month lost to a cheaper quote?
    • Who is best at handling “I’ll think about it”?
    • Play me where the customer asked about finance

    Plain English. Every answer cites the conversation it came from.

    Nothing a customer says is lost.

  5. 05

    Grow

    Who needs help this week

    • The manager’s inbox: who to coach, on which moment, clip attached
    • The team’s number, against the result agreed at kickoff

    You know who needs help before the month ends.

It works the same across every site and every team: one process, one scorecard, one place to ask.

15 minutes with the founder

01 · Capture

Recorded on the phone already in their pocket. The note written before they leave.

No hardware, no desk mic, no clip-on. The rep taps once, says the line that tells the customer, and the conversation is captured wherever it happens. By the time they are back in the car, the note is written.

  • One tap to start, one to stop. The consent line is on screen and the app keeps a record that it was said.
  • A transcript the moment the conversation ends, with who said what and when.
  • The note, written for them: what the customer wants, the budget, who decides, and what was promised.
  • Built for noisy rooms and UK speech. Works without signal and uploads later.

What changes per industryThe fields the note fills. A dealership needs the part-exchange and the finance; a kitchen table needs the job, who decides and the competing quotes. The recording is the same everywhere.

TranscriptLive · 31:04
CustomerThe other quote came in cheaper, to be honest.31:04
RepWe can look at the price, yes. What did they quote?31:09
CustomerAbout eight and a half. It’s both of us deciding.31:14

Heard“The other quote came in cheaper, to be honest.”ProducedOne transcript, two speakers, the note with the competing quote in it, and the moment at 31:04 marked for Coach.

02 · AssistAI

Walk into the next appointment briefed.

Before the second visit, the rep’s phone has what the customer said last time, the objection to expect, and the one thing to try today. Two minutes with a coffee, not a training day.

  • What they said last time, where there is a last time: the budget, who was missing, what was promised.
  • The one thing to try today, drawn from the rep’s own scorecard, not a generic tip.
  • Live help on the call is deliberately off. A brief before and coaching after, nothing between the rep and the customer.

What changes per industryThe objections your floor hears. The brief itself is the same everywhere.

Brief · TuesdayBefore the first appointment
YesterdayTwo appointments. The cheaper quote came up in both.
Today, tryAsk what the cheaper quote leaves out before you talk price.
10:30 · 14 Elm RoadSecond visit. Both partners this time.

Last time“We’d want it done before Christmas, and it’s both of us deciding.”ProducedA brief for the 10:30: both partners this time, the Christmas deadline, and the line to try on the competing quote.

03 · CoachAI

Coached minutes after every conversation, with the clip.

Not a score out of ten from a form. What landed, what was missed and the one thing to do differently tomorrow, each pointing at the seconds of audio that decided it, and scored against your own sales process.

  • The rep gets it first, on their phone, before anyone else sees anything.
  • Your process is the scorecard: the behaviours your best people do, in your words, scored on every conversation, with a trend per rep.
  • One skill at a time. Beside a slip, the colleague who handles that moment well, on real audio.

What changes per industryThe behaviours and the objections. Qualifying at a kitchen table and qualifying on a forecourt look different; the coaching and the scorecard mechanics do not.

Coached · kitchen-table appointment48 min · 5 of 7 behaviours

The 40 seconds that matter

Scoped the whole jobPass
Confirmed the budgetPass
Handled the competing quoteMissed · 31:04
Asked for the orderPass

At 31:04 she said the other quote was cheaper and it went unanswered. Tomorrow: ask what the cheaper quote leaves out before you talk price.

Heard“The other quote came in cheaper, to be honest.”ProducedThe moment flagged at 31:04, the line to try tomorrow, the clip ready to play, and “handled the competing quote” scored as missed.

04 · RememberAI

Ask anything about every conversation your team has had.

Plain questions, answered from what was actually said, across every conversation the business has recorded. Each answer is cited to the conversation, and you can play the clip.

  • Natural language over the whole history, not just this week’s conversations.
  • Every answer cited to the conversation and the line it came from. Press play to hear it.
  • Memory that stays with the business: when a rep leaves, what their customers said does not leave with them.

What changes per industryThe questions are yours. The memory underneath is the same: one index over every conversation, whatever you sell.

Which appointments last month lost to a cheaper quote?⌘K
14 Elm RoadPriya · Tue 31:04Play clip
Flat 3, Mill LaneMo · Wed 11:30Play clip
The HartleysDan · Thu 09:12Play clip

4 conversations · cited to the line · every answer is playable

Asked“Which appointments last month lost to a cheaper quote?”ProducedFour conversations, each cited to the line, with the clip ready to play.

05 · Grow

The manager knows who needs help this week. The team’s number moves.

An inbox, not a dashboard. Who to coach, on which moment, with the clip attached and a suggested action in your words: a quick 1-to-1, a ride-along, a well done. Underneath it, the whole team’s scorecard against the result you agreed at kickoff.

  • Every conversation scored, so the manager sees the pattern, not the one appointment they sat in on.
  • Each line has the moment attached. Coaching takes minutes, not an afternoon of listening.
  • The team view: where the whole floor slips, who handles that moment best, and the number agreed at kickoff, week by week.

What changes per industryThe suggested actions use your words for your rituals. The inbox and the team view are the same everywhere.

Manager inbox · this week
RepWork onSuggested
PriyaThe competing quote · 3 missesQuick 1-to-1
DanAsking for the orderRide-along Thu
MoUp 9 pts on budgetSay well done
TeamNext step booked · up 9 ptsOn track

This week“Priya missed the competing quote three times.”ProducedOne line in the inbox, a quick 1-to-1 suggested, and the clip of how Aisha handles it.

Example conversations and team throughout. Names and figures are illustrative.

The offer

One price. One pilot. No results, money back.

No long contract and no onboarding fee. Start with a 30-day paid pilot for the whole team, with the result agreed at kickoff. If it does not move, you get your money back.

  • Capture: the note written for every conversation
  • Assist: a brief before every appointment
  • Coach: coaching minutes after, scored against your own process
  • Remember: Ask Ruyo across every conversation
  • Grow: the manager inbox, and the number agreed at kickoff
  • A founder on the setup and the first weeks

£99a seat a month

Minimum five seats

  • A 30-day paid pilot for the whole team
  • The result is agreed at kickoff
  • No results, money back
15 minutes with the founder, on one real conversation

Or email [email protected] and we will come back the same day.

Every in-person conversation, working for the business that had it.

Fifteen minutes with the founder. Bring a real conversation from your floor and we will show you what Ruyo hears in it, and the one thing Coach would fix by tomorrow.

15 minutes with the founder [email protected]